Pine Sol has been disinfecting hard to reach spots, like fraternity bathrooms, since 1929.
My comment is about the commercial I was subjected to on iheartradio.com
For your edification it’s here: http://www.ispot.tv/ad/7fjx/pine-sol-fraternity-party
The casual racism is appalling. The white kid walks in, is disgusted, runs away, comes back with an Asian kid. The Asian kid is also disgusted, runs away. Then the two return with the Black kid. They lock him in the bathroom, presumably so he’s the one who has to clean it so they don’t have to.
Apparently no one in your marketing department bothered to read any history or take into account the fact that African American people are frequently forced into such menial labor jobs FOR REAL because due to racism they can’t get other jobs? That probably goes for the poor actor who took the role in the commercial, because a young actor, particularly a black man, needs every job he can get.
It’d be a good idea to yank this commercial off the air and off all media immediately so as to not continue to spread racist stereotypes and ideas in connection with your product.
If you want to share your thoughts with Pine Sol on their casually racist ad, here’s the link. https://www.pinesol.com/contact-us/email-us/ Please spread far and wide. We can get kitten videos viral. This needs to go viral too if you really want to put your money where your mouth is about racism ending.